The economy of Rota is primarily driven by tourism, thanks to its beautiful beaches, historical sites, and mild climate. The city’s coastal location has made it a hub for both domestic and international visitors looking for sun, sea, and a taste of Andalusian culture. The U.S. Naval Base Rota also plays a significant role in the local economy, employing a large number of local residents and contributing to the demand for services and infrastructure.
In addition to tourism, agriculture has traditionally been a significant part of Rota’s economy, particularly the cultivation of fruits, vegetables, and vineyards. The region around Rota is known for producing excellent wines, including sherry, which is an important part of Andalusian gastronomy. Fishing is another important industry, with the local port still active and providing fresh seafood to local restaurants and markets.
The city also benefits from small-scale manufacturing and trade, particularly in local crafts and food products. Artisanal goods such as pottery, leather goods, and textiles are produced locally, adding to Rota’s appeal as a destination for shopping and experiencing local craftsmanship.