San Roque is undergoing several infrastructure and cultural initiatives aimed at enhancing its appeal to both residents and visitors. One of the most significant recent developments is the expansion of the Sotogrande resort area, which includes new luxury residential complexes, golf courses, and high-end dining establishments. This development has attracted more affluent visitors and investors, boosting the local economy.
The city has also invested in upgrading its historical sites and public spaces, with renovations to the old town and improvements to the tourist infrastructure. The local government has focused on promoting San Roque as a destination for cultural tourism, with plans for new museums and cultural centers in the works.
Sustainability is another key focus, with efforts being made to protect the natural beauty of the surrounding areas, particularly the Los Alcornocales Natural Park. These initiatives ensure that San Roque remains a vibrant and attractive destination for future generations.