In recent years, Ubrique has invested in several urban renewal projects aimed at improving infrastructure and promoting sustainable tourism. The town has focused on preserving its historic charm while upgrading public spaces, roads, and facilities to accommodate the growing number of visitors. Local authorities have also taken steps to protect the surrounding natural environment, ensuring that tourism growth does not compromise the ecological integrity of the Sierra de Grazalema Natural Park.
Cultural initiatives, such as the promotion of Ubrique’s leather craftsmanship, have gained international recognition, attracting visitors interested in learning more about this traditional art form. Additionally, eco-tourism has become a key focus, with the town promoting outdoor activities like hiking, birdwatching, and cycling as part of its sustainable tourism strategy.
Looking ahead, Ubrique is poised to continue its growth as a premier destination for both cultural tourism and nature-based activities, while maintaining its unique Andalusian character.