In recent years, Vejer de la Frontera has seen significant developments aimed at boosting its tourism sector while preserving its historical charm. One of the key trends is the growth of sustainable tourism, with several eco-friendly accommodations and farm-to-table restaurants opening in and around the town. The focus on organic farming and traditional crafts also highlights the town’s commitment to maintaining its local economy and heritage.
There has also been an increase in investment in infrastructure, including improved road access and modernized facilities in hotels and event spaces, making it easier for visitors and event organizers to enjoy the town. Cultural initiatives, such as art installations and music festivals, continue to enrich the town’s calendar, drawing both locals and international visitors.