The economy of Vejer de la Frontera is primarily driven by tourism, agriculture, and artisanal crafts. The town has become a popular destination for visitors seeking an authentic Andalusian experience, with its historical landmarks and proximity to the beach attracting thousands of tourists each year. Rural tourism is also on the rise, with visitors interested in experiencing the town’s traditional farming methods, such as olive oil production and organic farming.
Local products play a significant role in the town’s economy. Olive oil, wine, and handmade crafts are sold in small, family-run businesses, providing an authentic shopping experience for visitors. In addition, the agricultural sector is known for producing high-quality vegetables and fruits, which are often featured in local markets.