Villamartín has seen several recent developments aimed at improving infrastructure and enhancing its appeal to visitors. Investments in road improvements and public spaces have made the town more accessible and attractive for tourists. The promotion of the Route of the White Villages has also brought increased visibility to the town as part of a wider cultural and historical itinerary in Andalusia.
Sustainable tourism and rural development initiatives are gaining momentum, with efforts to preserve the natural landscape and promote eco-friendly tourism. These trends are making Villamartín an appealing destination for those interested in outdoor activities, such as hiking and birdwatching, while preserving its traditional Andalusian character.