Villamartín has a population of approximately 12,000 residents, with a mix of age groups that contribute to its vibrant community life. The town has a predominantly Spanish population, but its growing tourism industry has brought an increasing number of international visitors and expatriates to the area.
While the population has remained relatively stable in recent years, the town’s strategic location and appeal to tourists have helped maintain its cultural and economic vitality. The residents are known for their warm hospitality and pride in their local traditions, which they are eager to share with visitors.