Baena’s economy is deeply rooted in agriculture, with olive oil production being the dominant industry. The city is known for its high-quality extra virgin olive oil, which is exported globally and plays a significant role in the local economy. Olive oil tourism has grown in popularity, with visitors flocking to Baena to learn about the traditional cultivation and pressing techniques that have been passed down for generations.
In addition to agriculture, Baena has a growing tourism industry, spurred by its cultural heritage, historical sites, and natural beauty. Small businesses, including artisanal shops and local markets, contribute to the town’s economy by offering handcrafted goods and local delicacies.
Another key sector in Baena is the wine industry, with local vineyards producing a variety of Andalusian wines that complement the region’s gastronomy. Combined, these industries make Baena an appealing destination for both business and leisure.