Baena is home to approximately 20,000 residents, a mix of local families and newcomers drawn to the city’s tranquil lifestyle and economic opportunities. The population is largely Spanish, though the city has seen a modest increase in foreign residents in recent years, particularly from northern Europe, attracted by the mild climate and rural charm. The town’s demographic is balanced across all age groups, with a growing number of young families choosing to settle here due to its safe and welcoming environment.