In recent years, Lucena has undergone several infrastructure improvements aimed at boosting its appeal to both tourists and event organizers. Urban renewal projects have focused on enhancing public spaces, improving transportation links, and preserving the city’s historical landmarks. A key initiative has been the revitalization of the city center, making it more pedestrian-friendly and accessible to visitors.
Cultural initiatives have also gained momentum, with the city promoting its status as a “City of Music” through a variety of musical events and concerts. Efforts to promote sustainable tourism have led to the development of eco-friendly initiatives, including bike rental services and more green spaces throughout the city.
Additionally, the city has invested in modernizing its business and conference facilities to attract more international events, making Lucena an increasingly popular choice for both leisure and business travelers.