Montoro’s economy has traditionally been rooted in agriculture, with olive oil production playing a significant role. The surrounding region is known for its olive groves, and the town is home to several local producers who export high-quality olive oil internationally. In addition to olives, the cultivation of cereals and vines also contributes to the local economy.
Tourism is another growing industry, as Montoro attracts visitors who are drawn to its historical sites, scenic landscapes, and cultural festivals. Many local businesses, such as boutique hotels, restaurants, and artisan shops, thrive thanks to the influx of tourists. The town is also known for its traditional crafts, particularly pottery and leatherwork, which visitors can purchase in local markets.
In recent years, Montoro has seen a rise in eco-tourism, with visitors drawn to the nearby natural parks and river activities. This diversification of its economy positions the town as a forward-thinking yet traditionally rooted destination.