The economy of Pozoblanco is primarily driven by agriculture, particularly livestock farming. The city is renowned for its production of high-quality Iberian ham, which is sourced from the pigs raised in the surrounding dehesa. This agricultural heritage has not only shaped the local economy but also the cultural identity of the city. Visitors can learn about this through local markets and specialized shops that offer the region’s finest cured meats and dairy products.
In recent years, Pozoblanco has also developed a small but growing tourism industry, capitalizing on its natural beauty, cultural festivals, and historical sites. Event tourism is also on the rise, with organizers drawn to the city’s unique venues and rural charm. The city is becoming increasingly popular for rural tourism, offering a peaceful retreat for visitors seeking authentic experiences in the Andalusian countryside.
Pozoblanco’s economy is also supported by small-scale manufacturing, particularly in the food processing industry. Several local businesses specialize in producing artisanal goods, such as olive oil and cheese, which are sought after both in Spain and abroad. The city’s markets are a testament to the region’s rich agricultural bounty, making it a food lover’s paradise.