In recent years, Priego de Córdoba has seen a rise in sustainable tourism and rural development initiatives. The city has worked to preserve its historical and architectural heritage while also promoting eco-friendly tourism in the surrounding natural areas, such as the Sierra Subbética Natural Park. Infrastructure improvements, including better road connectivity and enhancements to public spaces, have made the city more accessible to both visitors and locals.
Cultural initiatives, such as the restoration of key historical landmarks and the promotion of local arts and crafts, have contributed to the city’s growing reputation as a cultural hub in the region. Priego de Córdoba continues to balance modern development with the preservation of its historical identity, ensuring that it remains an appealing destination for both tourists and event organizers.