Loja’s economy is primarily driven by agriculture, with olive oil production playing a significant role. The city is surrounded by vast olive groves, and its high-quality olive oil is recognized both locally and internationally. Alongside olives, the cultivation of almonds and cereals also contributes to the local economy.
Tourism is another growing industry in Loja, with visitors attracted to its historical landmarks, cultural events, and natural beauty. The city’s strategic location between Granada and Málaga makes it a convenient stop for tourists exploring Andalusia. Rural tourism, in particular, has gained momentum as visitors seek out the authentic charm of smaller Andalusian towns.
Additionally, Loja is known for its craftsmanship, particularly in the production of ceramics and traditional Andalusian pottery. These crafts, alongside local agricultural products, contribute to the city’s vibrant economy, offering visitors a chance to purchase unique, locally-made goods.