Salobreña has a population of approximately 12,000 residents, though this number swells significantly during the tourist season. The town has a diverse demographic mix, with a growing number of international residents, particularly retirees and expats from northern Europe who are drawn by the mild climate and relaxed lifestyle. The local population is primarily Spanish, with deep ties to Andalusian traditions and culture.
The town has seen steady population growth in recent years, driven in part by tourism and real estate development. This has led to a more cosmopolitan feel, with an increasing number of international shops, restaurants, and services catering to both residents and visitors from abroad. Despite this, Salobreña retains its traditional Andalusian charm, making it a welcoming and diverse place to visit or live.