In recent years, Cartaya has been focusing on developing its tourism infrastructure while preserving its natural and historical heritage. The city has invested in improving its beachfront areas, enhancing facilities at El Rompido, and promoting sustainable tourism initiatives. Efforts to preserve the natural beauty of the Marismas del Río Piedras y Flecha del Rompido have been a priority, ensuring that visitors can continue to enjoy the pristine environment.
Cultural initiatives are also on the rise, with the city hosting more art exhibitions, music festivals, and local craft fairs to attract visitors. Additionally, urban renewal projects are underway to enhance public spaces and improve transportation links, making Cartaya even more accessible to tourists and event organizers.