In recent years, Palos de la Frontera has seen increased investment in tourism infrastructure, with ongoing efforts to promote its historical heritage and natural beauty. Improvements to local roads and public spaces have made the city more accessible to visitors, while cultural initiatives have aimed to enhance its appeal to international tourists.
One of the key developments has been the promotion of sustainable tourism, with a focus on protecting natural sites like the Marismas del Odiel wetland reserve. Additionally, the city is expanding its agricultural exports, particularly in organic farming and eco-friendly practices, making it a growing hub for green industry.