In recent years, Punta Umbría has focused on sustainable tourism and eco-friendly development. The town has invested in preserving its natural landscapes, particularly the Odiel Marshes and surrounding dune ecosystems, to ensure that tourism growth does not come at the expense of environmental degradation.
Punta Umbría is also witnessing infrastructure improvements, including better road connectivity to nearby cities like Huelva and Seville. These developments make it easier for tourists and event organizers to access the city and its unique venues. Additionally, cultural initiatives, such as art and food festivals, are on the rise, attracting new demographics of visitors interested in cultural tourism.