In recent years, Baeza has invested in several urban renewal projects aimed at enhancing its appeal to tourists and residents alike. Restoration efforts of historical buildings and public spaces continue, ensuring that the city’s architectural heritage is preserved while adapting to modern needs. The city has also improved its infrastructure, including upgrades to its roads and public transportation links with nearby cities.
Cultural initiatives, such as expanding the offerings of the Antonio Machado House-Museum, have been introduced to attract more visitors interested in the region’s literary heritage. Furthermore, Baeza has placed a growing emphasis on sustainable tourism and eco-friendly practices, especially within its olive oil industry, which has adopted more environmentally conscious methods of production.