Baeza’s economy has long been driven by agriculture, with olive oil production being the region’s primary industry. The city is located in one of the world’s largest olive oil-producing regions, and many visitors come to Baeza specifically to experience the rich flavors of its locally produced extra virgin olive oils. The city is surrounded by olive groves, and many of its local businesses are connected to this agricultural heritage.
In recent years, tourism has become an increasingly important part of Baeza’s economy, especially following its designation as a UNESCO World Heritage site. Visitors are drawn to the city’s historical charm, cultural festivals, and natural beauty, making tourism a key contributor to local employment and business.
Baeza is also known for its small artisanal businesses, producing traditional Andalusian crafts, pottery, and textiles that reflect the region’s cultural heritage. These unique products, along with its agricultural output, add to Baeza’s local economy and attract both domestic and international markets.