In recent years, Jódar has seen an increase in efforts to promote rural tourism, with the local government investing in infrastructure improvements and marketing campaigns to attract more visitors. The city is also focused on modernizing its olive oil industry, with new technologies being introduced to enhance production while maintaining traditional methods.
There are ongoing projects to improve public spaces, including the restoration of historical sites and the enhancement of natural parks to make them more accessible to tourists. These developments are part of a broader initiative to boost Jódar’s appeal as a destination for both leisure and events, positioning it as an emerging hotspot in Andalusia for cultural and nature-based tourism.