Martos has a rich and diverse history, dating back to ancient times when it was inhabited by the Iberians and later conquered by the Romans, who named it “Colonia Augusta Gemella.” Its strategic location made it an important settlement during the Roman Empire. Later, during the Moorish period, Martos became a significant stronghold, and much of its architecture still reflects the influences of this era. After the Reconquista, it was integrated into the Kingdom of Castile, where it continued to grow and prosper.
The city’s culture is deeply intertwined with its history, particularly its role in olive oil production, which has shaped local traditions and festivals. The most prominent celebration is the “Fiestas de San Bartolomé,” held in August, which honors the city’s patron saint with processions, music, and fireworks. Another notable event is the “Romería de la Virgen de la Victoria,” a pilgrimage that draws both locals and visitors to celebrate Martos’ deep religious and cultural heritage.
Cultural traditions here are strong, with local customs such as flamenco performances and Andalusian gastronomy playing a key role in daily life. The city also hosts several fairs and artisanal markets, where visitors can explore the unique crafts of the region.