Martos is home to a population of around 25,000 people. The city is largely made up of local Andalusians, many of whom have deep roots in the area’s agricultural and olive oil production traditions. In recent years, the population has seen some growth due to increased tourism and the development of local industries.
The demographic is diverse, with a mix of younger families and older generations who have lived in Martos for many years. The city is also seeing a rise in expatriates, particularly those drawn to the city’s affordable cost of living, beautiful landscapes, and relaxed lifestyle.