In recent years, Úbeda has seen several developments aimed at enhancing its cultural and tourism infrastructure. The city has invested in the restoration of historical monuments and the promotion of cultural tourism, with a particular focus on showcasing its Renaissance heritage. The expansion of cultural initiatives, including art festivals and music performances, has helped elevate Úbeda’s profile as a cultural hub in Andalusia.
Urban renewal projects have improved public spaces and pedestrian areas, making the city even more accessible and enjoyable for visitors. The city is also promoting its olive oil tourism, with new initiatives that include olive oil tastings, tours of olive mills, and culinary workshops that celebrate local cuisine. These efforts are designed to boost sustainable tourism while preserving the city’s cultural and environmental heritage.
Additionally, there is a growing emphasis on eco-tourism and outdoor activities, with new routes and facilities being developed for hiking, cycling, and nature exploration in the surrounding olive groves and mountains. This focus on combining culture, history, and nature makes Úbeda an increasingly attractive destination for a wide variety of travelers and event organizers.