The economy of Úbeda is primarily driven by agriculture, with olive oil production being the dominant industry. The surrounding province of Jaén is the world’s leading producer of olive oil, and Úbeda plays a significant role in this industry. Many local businesses offer tours of olive oil mills, giving visitors a chance to see the production process and taste some of the finest oils in Spain. This connection to olive oil is not only economic but cultural, with olive groves defining much of the landscape.
In addition to agriculture, tourism is another key industry. As a UNESCO World Heritage city, Úbeda attracts thousands of visitors each year, drawn by its rich history, architecture, and cultural events. The city has capitalized on this by offering a wide range of hospitality services, including boutique hotels, traditional inns, and fine dining establishments. Artisan crafts, particularly ceramics, also contribute to the local economy, with many family-run workshops producing handmade pottery that is sold locally and internationally.
Úbeda’s economy is further supported by small manufacturing and service industries, catering both to residents and the tourist sector. With its strong agricultural base and growing tourism, the city has developed a sustainable and diverse economic profile.