Úbeda has a population of approximately 34,000 residents, with a demographic profile that is typical of smaller Andalusian cities. The majority of the population is Spanish, with a smaller number of residents coming from other European countries, particularly those involved in the olive oil industry and tourism. The city has a relatively low population growth rate, but its status as a UNESCO World Heritage site has attracted an increasing number of international visitors and expatriates.
The population is largely engaged in agriculture, services, and tourism, reflecting the city’s economic base. While the majority of residents are middle-aged or older, there is a growing younger demographic that is contributing to the city’s cultural and economic vitality. The population is predominantly Roman Catholic, and this religious identity plays a significant role in the city’s festivals and cultural traditions.