In recent years, Villacarrillo has seen several developments aimed at improving its infrastructure and appeal as a tourist destination. Local authorities have invested in the preservation of historical buildings and landmarks, as well as in the development of eco-tourism initiatives that promote the town’s proximity to the Sierra de Cazorla Natural Park. These efforts have helped to attract more visitors, particularly those interested in nature and outdoor activities.
The town is also focusing on modernizing its facilities, with new hotels and rural accommodations being developed to cater to the growing number of tourists. In addition, local businesses have started promoting agro-tourism experiences, where visitors can learn about olive oil production and sample the region’s high-quality products. These trends reflect Villacarrillo’s ambition to grow as both a cultural and eco-tourism hub within Andalusia.