Cártama’s economy is primarily driven by agriculture, with the fertile lands of the Guadalhorce Valley supporting the cultivation of citrus fruits, olives, and vegetables. The town is also known for its flower cultivation, particularly carnations, which are exported internationally. This agricultural tradition has been a cornerstone of the local economy for centuries and continues to play a significant role today.
Tourism is another important industry in Cártama, with visitors drawn to the town’s historical sites, festivals, and natural beauty. The town has seen growth in rural tourism, particularly among those seeking eco-friendly experiences, such as hiking, cycling, and agrotourism. The proximity to Málaga and the Costa del Sol further supports the town’s role as a tourist destination, offering a quieter, more authentic alternative to the bustling coast.
Cártama also benefits from its strategic location within the Málaga metropolitan area, with increasing investments in infrastructure and real estate development. The town’s local businesses, such as artisan shops and family-run restaurants, add to its charm, providing unique products and experiences for visitors.