Tourism is the primary economic driver in Nerja, with the city attracting visitors from around the world, particularly from northern Europe. The city’s beautiful beaches, historical attractions, and vibrant cultural scene make it a top destination on the Costa del Sol. Besides tourism, agriculture also plays a significant role in Nerja’s economy, with the fertile lands around the town producing a variety of crops, including olives, avocados, and tropical fruits such as mangoes and cherimoyas.
Nerja is also known for its traditional crafts, particularly ceramics, which are popular among tourists looking for authentic Andalusian souvenirs. Several local workshops produce beautiful pottery, tiles, and other handcrafted items, keeping this centuries-old tradition alive. Additionally, fishing continues to be a small but vital part of the local economy, providing fresh seafood to the town’s restaurants and markets.
The town has seen some growth in real estate and property development, particularly with international buyers seeking second homes or holiday properties in the area. This has further boosted Nerja’s economy, contributing to the town’s ongoing development while preserving its traditional charm.