Rincón de la Victoria has experienced steady population growth in recent years, with a population of around 50,000 residents. The town’s demographics are diverse, with a mix of locals, expatriates, and retirees from other European countries, particularly the UK and Germany. This blend of cultures contributes to the town’s cosmopolitan feel, while its traditional Andalusian roots remain strong.
The town has a relatively young population, with families making up a significant portion of the residents. The influx of expatriates and tourists has also led to a rise in bilingualism, with English and other European languages commonly spoken alongside Spanish. This demographic diversity has played a role in shaping the town’s modern identity, while its traditional festivals and customs continue to reflect its Andalusian heritage.