The economy of Torre del Mar is largely driven by tourism, which flourishes due to its coastal location, sunny climate, and rich cultural heritage. Every year, thousands of tourists flock to its beaches, hotels, and restaurants, providing a major boost to local businesses. The service industry, including hospitality and retail, is the dominant sector in the town’s economy.
Agriculture also plays a significant role in the local economy, with the surrounding fertile valleys producing crops such as olives, avocados, and mangos. Fishing, though smaller in scale compared to other coastal towns, remains a part of Torre del Mar’s economic activities, and visitors can often enjoy fresh, locally caught seafood at the town’s many restaurants.
Additionally, there is a growing focus on sustainable tourism and development, with the local government investing in eco-friendly initiatives and infrastructure improvements to enhance the visitor experience while preserving the natural environment.