In recent years, Aguadulce has seen a slow but steady increase in tourism, as visitors look for off-the-beaten-path destinations in Andalusia. Local authorities have been investing in infrastructure improvements, including better roads and updated public spaces, to accommodate this growth. There have also been efforts to promote the town’s agricultural heritage, with tours and experiences focused on olive oil production becoming increasingly popular.
Cultural initiatives, such as flamenco performances and artisan markets, are also gaining momentum, drawing attention to the town’s rich heritage. For event organizers, these developments signal an opportunity to tap into a growing market of cultural tourism while benefiting from improved facilities and services in Aguadulce.