La Puebla de Cazalla is experiencing a wave of rural tourism development as more visitors seek authentic Andalusian experiences away from the bustling tourist hotspots. The town has invested in promoting its cultural heritage, particularly its flamenco traditions, as a major draw for tourists. There have also been efforts to improve infrastructure, including the renovation of public spaces and the promotion of local agricultural products, particularly olive oil, as part of the town’s economic strategy.
In addition, there are ongoing projects aimed at developing eco-tourism, with local businesses offering sustainable travel options such as guided hikes, olive oil farm tours, and rural retreats focused on wellness and nature.