In recent years, La Puebla del Río has seen several infrastructure improvements aimed at supporting sustainable tourism and preserving the town’s natural environment. These projects include enhancements to roads and public spaces, as well as initiatives to promote eco-tourism, particularly in relation to Doñana National Park. Local authorities are working to balance the town’s growth with environmental conservation, ensuring that future developments respect the unique landscape and biodiversity of the area.
Culturally, there has been a renewed interest in promoting local festivals and traditions to attract visitors from across Spain and beyond. Efforts to preserve and showcase Andalusian customs, such as flamenco and bullfighting, are central to the town’s tourism strategy, with more emphasis on organizing events that highlight the town’s cultural heritage.