The economy of Las Cabezas de San Juan has traditionally been based on agriculture, thanks to the fertile land surrounding the city. Olive groves, vineyards, and grain fields are common sights in the region, and the city’s agricultural products, particularly olive oil, are renowned throughout Spain. Viticulture is also important, with local vineyards producing high-quality wines and sherry that are exported internationally.
In recent years, tourism has become an increasingly important sector, with the city’s historical significance and natural beauty attracting both domestic and international visitors. Event tourism, in particular, has gained traction, as the city offers a variety of venues suitable for weddings, corporate events, and cultural festivals. There is also a growing emphasis on sustainable tourism, promoting the city’s rich natural environment and traditional lifestyle.
Craftsmanship and local businesses focused on handmade goods, especially ceramics, textiles, and artisanal foods, are also thriving. These products are not only sold locally but also draw tourists interested in authentic Andalusian goods.