Morón de la Frontera has a diverse economy, with agriculture, particularly olive oil production, being a major driver. The surrounding countryside is covered with olive groves, and the city is known for producing high-quality extra virgin olive oil. This local product is celebrated for its flavor and is a staple in Andalusian cuisine. The lime industry also has historical importance, with lime production being integral to the city’s heritage, earning Morón the nickname “Ciudad de la Cal” (City of Lime).
In recent years, tourism has become an increasingly important part of the economy, with visitors drawn to the city’s historical sites, cultural festivals, and scenic surroundings. Additionally, the presence of a nearby NATO military base has provided economic stability and growth, offering employment opportunities for locals and international partnerships.