The economy of Osuna has traditionally been based on agriculture, with olive oil production being one of its key industries. The surrounding countryside is dotted with olive groves, and the city is home to several producers of high-quality olive oil, which is one of its most important exports. In addition to agriculture, the city’s economy is bolstered by tourism, thanks to its rich historical heritage and its growing reputation as a cultural destination.
Small-scale industries and local crafts also play a role in the economy, with local artisans producing ceramics, textiles, and leather goods that reflect Andalusian traditions. The rise of cultural tourism has also contributed to the growth of the service sector, with numerous hotels, restaurants, and event venues catering to both tourists and business visitors.
In recent years, Osuna has also benefited from its role as a filming location, most notably for Game of Thrones, which has brought international attention to the city and boosted its appeal as a destination for visitors and event organizers.