Pollensa has seen significant development in recent years, particularly in its tourism infrastructure. A focus on sustainable tourism has led to the creation of eco-friendly accommodations, improved cycling and hiking routes, and the promotion of local products. Efforts to preserve the natural beauty of the Tramuntana Mountains and surrounding areas have also been a priority, with conservation projects ensuring that Pollensa remains an attractive destination for nature lovers.
The town has also invested in cultural and historical preservation, with several restoration projects aimed at maintaining Pollensa’s architectural heritage. These efforts have enhanced the town’s appeal as a cultural destination, attracting visitors interested in its history, arts, and traditional festivals.
The rise of luxury tourism has led to the development of high-end boutique hotels and villas, catering to a growing demand for exclusive, personalized experiences. This trend is accompanied by a focus on wellness tourism, with many visitors coming to Pollensa for yoga retreats, spa experiences, and outdoor activities aimed at promoting relaxation and well-being.