In recent years, Alcudia has seen significant investment in infrastructure and tourism-related projects aimed at enhancing visitor experiences. The local government has been focused on sustainable tourism initiatives, with efforts to protect the surrounding natural areas like S’Albufera Natural Park and reduce the environmental impact of mass tourism. These initiatives have led to the promotion of eco-friendly activities, such as hiking and bird-watching, which are becoming more popular among visitors.
Additionally, there have been recent renovations of public spaces, including the old town’s streets and the beachfront areas, to improve accessibility and aesthetics. New cultural initiatives, such as art festivals and food fairs, are also being promoted to attract a wider range of tourists, helping Alcudia position itself as both a cultural and leisure destination.