The economy of Binissalem revolves around agriculture, particularly viticulture. The region is famous for its wine production, with the town at the heart of the Binissalem Designation of Origin (DO) wine region. The fertile soil and ideal climate make this area one of the premier wine-producing regions in Spain, with a focus on indigenous grape varieties such as Manto Negro and Moll.
Apart from wine, stone masonry is another important industry. The town’s unique limestone, known as “pedra de Binissalem,” is a sought-after material used in construction across the island and beyond. This craftsmanship has been passed down through generations, contributing to the town’s architectural identity and economic stability.
Tourism is also a growing sector in Binissalem’s economy, driven by wine tourism, cultural events, and its scenic location. The town’s increasing popularity as a tranquil destination for visitors who want to experience traditional Mallorcan life has bolstered the local economy and provided new opportunities for businesses.