Binissalem has a population of approximately 8,000 people. The town is known for its close-knit community, where many families have lived for generations. The majority of the population works in agriculture, particularly in wine production, though the rise in tourism has brought new opportunities for local businesses and services.
The town is predominantly Spanish-speaking, but English and German are also widely understood due to the influx of international visitors. The population is a mix of local residents and seasonal workers who come to the area for the harvest and tourist seasons.