Historically, Ortuella’s economy was driven by its iron ore mining operations, which contributed significantly to the industrial development of Biscay. Although the mining industry has since declined, its legacy remains evident in the local economy and cultural identity. Today, Ortuella has transitioned towards a more diversified economy, with small businesses, agriculture, and services playing a key role.
Tourism is gradually becoming an important industry in Ortuella as well, due to its natural beauty, cultural heritage, and its proximity to Bilbao, which attracts a growing number of visitors to the region. Local crafts and traditional Basque products such as wine, cheese, and artisanal goods are also important contributors to the local economy.
The city is home to a number of small and medium-sized enterprises, particularly in manufacturing and services, further boosting the local economy and providing employment opportunities to its residents.