Oñate is a small town with a population of approximately 11,000 residents. The population is predominantly Basque, and the Basque language (Euskara) is spoken alongside Spanish, with both being official languages. The community is tight-knit, with a strong sense of local identity and pride in Basque traditions and culture. The town has a relatively stable population, though like many rural areas in Spain, it has experienced periods of out-migration, particularly among younger residents seeking employment in larger cities.
Despite its small size, Oñate has a diverse demographic, with a mix of age groups and a growing number of international visitors and residents attracted by its peaceful lifestyle and cultural richness. The town is also known for its welcoming attitude toward visitors, with locals often eager to share their heritage and traditions with those interested in learning more about Basque culture.