Zumaia’s economy has traditionally been rooted in fishing, maritime trade, and agriculture, but in recent years tourism has become a major economic driver. The town’s natural beauty, rich cultural heritage, and geological significance have drawn increasing numbers of visitors, especially those interested in eco-tourism, hiking, and water sports like surfing and sailing. The fishing industry still plays a role in the local economy, with fresh seafood being a staple of the local cuisine.
Local craftsmanship and small businesses are also significant contributors to the town’s economy. Zumaia is known for its artisanal products, including traditional Basque clothing, hand-carved wooden goods, and ceramics. Tourism-related industries such as hospitality, restaurants, and guided tours are rapidly expanding, thanks to the town’s growing reputation as a prime destination along Spain’s northern coast.
Agriculture, particularly the cultivation of vineyards for producing txakoli, a lightly sparkling Basque wine, also plays a role in the local economy. Zumaia is part of the Getariako Txakolina wine region, and local wine production contributes to both the economy and the town’s appeal to food and wine enthusiasts.