La Oliva has a population of approximately 25,000 residents, with a diverse mix of locals and expatriates who have been drawn to the region for its tranquility and scenic beauty. The town has seen steady population growth in recent years, driven in part by an increase in tourism and the appeal of the Canary Islands as a desirable place to live for both retirees and younger expatriates.
The demographic makeup is predominantly Spanish, but there is a significant international community, with many residents from other European countries, including the UK, Germany, and Italy. This diversity adds to the cultural richness of La Oliva and contributes to its welcoming and cosmopolitan atmosphere.