In recent years, Pájara has seen significant investments in its tourism infrastructure, with new resorts and eco-friendly accommodations popping up across the area. There is a growing emphasis on sustainable tourism, with efforts to preserve the natural environment while still catering to visitors. Initiatives such as beach clean-ups, renewable energy projects, and conservation programs in the Jandía Natural Park have helped position Pájara as a leader in eco-conscious tourism.
Additionally, improvements in public transportation and infrastructure, including upgraded roads and expanded bus services, have made it easier than ever for visitors to explore the region. The town is also investing in new cultural projects, such as the development of local museums and art spaces, to further enhance its appeal to cultural tourists.