The economy of Pájara is primarily driven by tourism, which plays a crucial role due to the area’s natural beauty and year-round mild climate. The town attracts visitors looking for eco-tourism, beach vacations, and water sports, with windsurfing and kitesurfing being particularly popular due to the strong winds in the region. Tourism infrastructure, such as hotels, restaurants, and outdoor activity providers, is well-developed, supporting the local economy and offering ample employment opportunities.
Aside from tourism, Pájara’s economy also benefits from agriculture, particularly the cultivation of tomatoes, olives, and aloe vera. The local production of goat cheese is another notable industry, with “Majorero” cheese being a popular product that has garnered a Protected Designation of Origin status. These local products not only contribute to the economy but also provide visitors with a taste of the island’s agricultural heritage.
Fishing is also a traditional industry, though it has declined in recent years. Nonetheless, the coastal waters around Pájara remain rich in marine life, making it a popular destination for seafood lovers and offering opportunities for local fishermen.