The economy of Santa Cruz is largely driven by tourism, given its prime location in the Canary Islands and its appeal as a holiday destination. The city attracts visitors year-round thanks to its pleasant climate, beautiful beaches, and rich cultural scene. As a result, the hospitality industry plays a major role in the local economy, with numerous hotels, restaurants, and tourism-related businesses operating in the city.
In addition to tourism, Santa Cruz also benefits from its strategic position as a port city. The Port of Las Palmas is one of the most important ports in Spain and serves as a hub for shipping, trade, and transportation between Europe, Africa, and the Americas. The city also has a growing tech and services sector, with several companies based in the area.
Locally made products, such as Canarian wines and agricultural goods, including bananas and tropical fruits, contribute to the economy as well. The city’s markets and artisan shops offer a range of handmade crafts, including ceramics, jewelry, and textiles, reflecting the island’s cultural heritage.