The economy of Puerto de la Cruz is primarily driven by tourism, which has been the city’s main industry for decades. Thanks to its appealing natural landscapes, pleasant climate, and rich cultural offerings, the city attracts thousands of visitors each year. This steady influx of tourists supports a range of businesses, including hotels, restaurants, tour operators, and shops.
Agriculture also plays a significant role in the local economy, particularly the cultivation of bananas, wine, and tropical fruits, which are exported to mainland Spain and Europe. Local markets often showcase these fresh products, allowing visitors to experience the flavors of the region. Additionally, fishing remains a traditional industry, contributing to the local food culture with fresh seafood being a staple in many restaurants.
In recent years, the city has seen growth in service-based industries, including health tourism and wellness centers, capitalizing on the region’s natural beauty and relaxed atmosphere. The development of conference centers and modern infrastructure also makes the city an attractive destination for business and professional events.