In recent years, Güímar has been investing in sustainable tourism and urban development projects to enhance its appeal to both residents and visitors. The city has focused on preserving its natural landscapes, including the coastal areas and the Güímar Valley, while promoting eco-friendly tourism. Several infrastructure projects are currently underway, including improvements to public spaces and transportation links, which aim to make the city even more accessible and enjoyable for tourists.
Cultural initiatives have also been gaining momentum, with the city hosting more art exhibitions, music festivals, and community-driven events. Güímar is increasingly becoming a hub for eco-conscious travelers and event organizers looking for sustainable venues, thanks to its commitment to environmental preservation and cultural promotion.